Your neighbor bought a nice new car. And this could destroy you financially.

"Keeping up with the Joneses" is an idiom that refers to comparing yourself to your neighbors as a benchmark for social status.

😏 If the Joneses buy a new car, you want one too.

😏 If they buy a new house, you want one too.

😏 If they post pictures of their mojitos on a Bali beach on Instagram, you need some Bali-Mojitos too.

This is the safest way to financial disaster—spending beyond your means to impress others.

But what if I told you that "Keeping up with the Joneses" can destroy brands too?

😏 Did the competitor use a certain marketing tactic? You feel like you should do the same.

😏 Did the competitor choose red colors? You think you need red too.

😏 Did the competitor make their logo smaller? You consider making yours bigger (this never changes. lol 🤣)

But you get the point. Branding is a long game of honesty, not an overnight success or a quick hack.

While staying updated with the latest trends is important, every brand should define its mission and then consistently craft its communication over time. In short: Build your brand strong.

Let the Joneses sink in debt. 😎