Your logo doesn’t matter. Here are four things to focus on instead:

✅ Find your core brand's mission. Understand why you exist and who you serve.

✅ Grow a unique brand voice and stick to it. Consistency in tone builds trust.

✅ Create a holistic and adaptive design identity that can evolve with your brand.

✅ Act on these values and make an actual impact. Actions speak louder than logos.

Of course, people will see your logo, but in the digital era, they will experience your brand through many diverse touchpoints shaping their overall experience.

Important Disclaimer: These tips don't apply to you if you are Coca-Cola or Nike. 🤣