top of page
ordinary-cover.jpg

An Ordinary Man

Services:

Personal Branding | Illustration | Influencer Marketing

​

Reading time: 2'

Website2.jpg

The Case

In an era of perfectly polished Instagram profiles and generic AI content, 'An Ordinary Man' stands out as a fresh and original voice of sarcastic humor.

 

Starting in 2017, we created a successful illustration account with over 20k devoted fans.

 

The illustrations aim to break through the superficial digital facade and tackle topics about wellness, technology, and life in general through the lens of humor and sarcasm.

Each illustration follows a minimal style, allowing the message to shine and capture attention amidst the digital clutter.

Over the years, the account leveraged the influence of social media, engaging with diverse audiences and creating a vibrant community of thousands of followers. 

At last, something funny on Instagram.

Provocateur Magazine

Merchandise & E-shop

Following the online success of the illustrations, we decided to create a small online business around the account, selling mugs, t-shirts, and other merchandise featuring our sarcastic wellness illustrations and quotes.

The Outcome

Today, "An Ordinary Man" is a highly successful personal brand and a case study on how to build a thriving illustration account. It continues to grow rapidly, selling merchandise worldwide and adding a touch of wit for every soul out there.

Do you also want to see your wellness business thriving online?

bottom of page